H&M... going green?

March 22, 2012

/////// H&M photo's via ///////

H&M going green huh? YUP, you heard right! those heavy hitters are getting with the times! H&M is launching an eco-friendly collection this Spring! the Swedish retailer that we all know AND LOVE has created a line of chic dresses {and one killer blue suit} that is made from materials like hemp, recycled polyester, and organic cotton. the silhouettes are bright & slightly structured and right on trend!! now is H&M pulling the GREEN-CARD because they have an eco-conscious head on their shoulders(???)... or do these smarty-pants just want to create a little buzzzzzzz?! either way, i'm in! i adore the bright springy color palate and would love to own one of these sweet silhouettes! 

**this uber-exclusive collection will hit only 100 stores and will be live {online & in stores} April, 12th! is this going to be a Missoni for Target ROUND TWO????? i'm predicting, yes.



///////////////// LOVE THIS blue SUIT. /////////////////

 ///////////////// LOVE this too. /////////////////
// of course our lovely celebrity friends got to wear these funky goods first. damn them (wink-wink) //


what do ya think?? are you hopping on this fashion bandwagon???


11 comments:

Tulips & Tulle said...

Looks great! Love the green dress!

http://tulipsandtulle.blogspot.com/

Heather said...

You're right - this is going to be madness - each piece is AMAZING! I'm dying for that floral dress...

XO
www.pearlsandpaws.blogspot.com

Tereza {Drastic Plastic} said...

The green lime dress is amazing, so beautiful.

jillian m. said...

I think it's great that they're going to be selling eco-conscious fashions. It's very relevant to the world we're living in today and it's a good move on their part, as more and more people are buying more "green". And the collection looks fantastic.

Katie*Belle said...

How gorgeous! I especially love that dramatic dress in the second photo : )

hello, Friday said...

Can't believe it all H&M. I'm going to love this collection. xoxo
http://www.hellohellofriday.com/

Paislea Elyse said...

how wonderful! i love the floral dress! it's so cute for spring!! i love it!!!

thanks for the birthday wishes!! have a wonderful 'almost friday'!

drop by allister bee soon!

Catherine said...

way to go, h&m!! love the dress with all of the ruffles. and i am totally on board with the neon trend...such fun, bright colors!!

Anonymous said...

Yes, the floral dress is top of my list...might be a fast sell out!

molliee said...

oh I am so jumping on this badwagon!

Kira said...

That floral dress is great, and the green one!

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